About:
When engaging with client work, I immediately start focusing on strategy by asking myself questions like…who are we reaching? Why are we reaching them? And what is our brands voice and what is it trying to communicate?
So you can say that I rely heavily on strategy and use it as my starting point when concepting. Knowing your consumer inside-and-out and best channels to reach them will ultimately create work that not only connects with your target but also engages them. Because without it, you're just making pretty pictures that will sadly go unnoticed.
Specialties:
Strategic thinking, concepting and design solutions that increase brand recognition and sales in both the advertising and marketing fields.
Listening to clients and providing them with creative solutions to best reach their consumers. Collaborating with account and planning, guiding and mentoring creative teams to execute successful campaigns.
Experienced in print, television, in-store, digital, out-of-home, collateral, experiential and packaging.
Have general, multi-cultural (Latino and African-American) and pharmaceutical experience in both advertising and brand side agencies.
Bilingual – fluent in English and Spanish languages.
Experience & Brands:
Strategize and concept on general/multi-cultural/global market campaigns in the areas of print, web, tv, OOH, branding, packaging, logo, point-of-purchase and promotional pieces for the following national and international clients & categories:
Apparel:
Allen-Edmonds, Eagle Creek
Automotive:
Kia Motors, Lexus, Oldsmobile, Toyota
Finance:
Chase, Citibank, Northern Trust, Northwestern Mutual, Ollo, SoFi, TIAA, U.S. Bank, Visa, Well Fargo
Food/Beverages:
Coca-Cola, Coffee-Mate, Dairy Marketing INC., Dean Foods, Fannie May, Frito Lay, Hillshire Farms, Jolly Rancher, Kelloggs, Kikkoman, Kraft, Minute Maid, Molly McButter, Mrs. Dash, Nestle, Newtons, Oreo, Orville Redenbacher, Quaker Oats
Liquour:
Coors, Courvoisier, Michelob, Miller Lite, Reds Apple Ale
Health and Beauty:
Alberto VO5, Consort, Covergirl, Crest, Gillette, Johnson & Johnson, L'Oreal, Pantene, Proctor & Gamble, Olay, Tresemmé, Tampax, Tide
Electronics/Technology:
3M, Beltone, CenturyLink, Comcast, Direct TV, Intel, LiftMaster, Nintendo, Prime Co, T-Mobile
Health/Pharmaceutical:
Abbott, AbbVie, Adzenys, Allergan, Alprolix, Androgel, Avanir, Auvi-Q, Cerebrio, First Health, Gerber, Juvenile Diabetes Foundation, Levoxyl, Nitromed, Northwestern Memorial Hospital, Novartis, Orencia, Prentice Women's Hospital, Restasis, Synthroid, Wellpoint
Restaurant/Fast Casual:
McDonald’s, Red Lobster, Sarpino's
Retail:
Build-A-Bear, Canada Tire, Disney, House Beautiful Home Collection, Illinois Lottery, Kmart, Land of Nod, Mark's, PetSmart, Royal Canin, Sears, Super Valu/Jewel-Osco, Toys "R" Us, Trex, Walgreens, Walmart
Services:
Allstate, American Family Insurance, Carrier, Environmental Law & Policy Center, FedEx, MetLife, Midas, RR Donnelley
Sporting/Outdoor:
Clim8, Dry-Tex, Wilson Golf & Tennis
Tobacco:
Malboro, Red Seal, Skoal
Travel:
American Airlines, City of Chicago, Club Carlson, Disney, Miami Tourism, Southwest Airlines, World Business Chicago
Agencies:
Abelson Taylor, Arc Worldwide, Burrell Communications, Commonground Marketing, Corbett Accel Healthcare Group, Downtown Partners Chicago, Draft, Edelman, Epsilon, FCB, Frankel & Company, Havas, Leo Burnet, Saatchi & Saatchi X, Tungsten 74, Upshot
Apparel:
Allen-Edmonds, Eagle Creek
Automotive:
Kia Motors, Lexus, Oldsmobile, Toyota
Finance:
Chase, Citibank, Northern Trust, Northwestern Mutual, Ollo, SoFi, TIAA, U.S. Bank, Visa, Well Fargo
Food/Beverages:
Coca-Cola, Coffee-Mate, Dairy Marketing INC., Dean Foods, Fannie May, Frito Lay, Hillshire Farms, Jolly Rancher, Kelloggs, Kikkoman, Kraft, Minute Maid, Molly McButter, Mrs. Dash, Nestle, Newtons, Oreo, Orville Redenbacher, Quaker Oats
Liquour:
Coors, Courvoisier, Michelob, Miller Lite, Reds Apple Ale
Health and Beauty:
Alberto VO5, Consort, Covergirl, Crest, Gillette, Johnson & Johnson, L'Oreal, Pantene, Proctor & Gamble, Olay, Tresemmé, Tampax, Tide
Electronics/Technology:
3M, Beltone, CenturyLink, Comcast, Direct TV, Intel, LiftMaster, Nintendo, Prime Co, T-Mobile
Health/Pharmaceutical:
Abbott, AbbVie, Adzenys, Allergan, Alprolix, Androgel, Avanir, Auvi-Q, Cerebrio, First Health, Gerber, Juvenile Diabetes Foundation, Levoxyl, Nitromed, Northwestern Memorial Hospital, Novartis, Orencia, Prentice Women's Hospital, Restasis, Synthroid, Wellpoint
Restaurant/Fast Casual:
McDonald’s, Red Lobster, Sarpino's
Retail:
Build-A-Bear, Canada Tire, Disney, House Beautiful Home Collection, Illinois Lottery, Kmart, Land of Nod, Mark's, PetSmart, Royal Canin, Sears, Super Valu/Jewel-Osco, Toys "R" Us, Trex, Walgreens, Walmart
Services:
Allstate, American Family Insurance, Carrier, Environmental Law & Policy Center, FedEx, MetLife, Midas, RR Donnelley
Sporting/Outdoor:
Clim8, Dry-Tex, Wilson Golf & Tennis
Tobacco:
Malboro, Red Seal, Skoal
Travel:
American Airlines, City of Chicago, Club Carlson, Disney, Miami Tourism, Southwest Airlines, World Business Chicago
Agencies:
Abelson Taylor, Arc Worldwide, Burrell Communications, Commonground Marketing, Corbett Accel Healthcare Group, Downtown Partners Chicago, Draft, Edelman, Epsilon, FCB, Frankel & Company, Havas, Leo Burnet, Saatchi & Saatchi X, Tungsten 74, Upshot