About:
When diving into client work, I kick things off by zeroing in on strategy. I ask myself the big questions: Who are we targeting? Why them? What's our brand's voice, and what's it trying to say? So, you could say strategy is my trusty starting point in the concepting phase. Understanding your audience and the best channels to reach them ensures we create work that not only connects but also captivates. Without that, we're just making pretty pictures destined to go unnoticed.
Specialties:
I specialize in strategic thinking, concepting, and designing solutions that boost brand recognition and sales in both advertising and marketing. By truly listening to clients, I craft creative strategies that effectively reach their consumers. I work closely with account and planning teams, guiding and mentoring creative teams to execute successful campaigns.
My experience spans print, television, in-store, digital, out-of-home, collateral, experiential, and packaging. I've worked with general, multicultural (Latino and African-American), and pharmaceutical markets, both in advertising agencies and on the brand side.
Oh, and I'm bilingual – fluent in English and Spanish!
Experience & Brands:
Strategize and develop concepts for general, multicultural, and global market campaigns. My expertise spans print, web, TV, OOH, branding, packaging, logo design, point-of-purchase, and promotional materials. I've had the pleasure of working with a variety of national and international clients across diverse categories.
Apparel:
Allen-Edmonds, Eagle Creek
Automotive:
Kia Motors, Lexus, Oldsmobile, Toyota
Finance:
Chase, Citibank, Northern Trust, Northwestern Mutual, Ollo, SoFi, TIAA, U.S. Bank, Visa, Well Fargo
Food/Beverages:
Coca-Cola, Coffee-Mate, Dairy Marketing INC., Dean Foods, Fannie May, Frito Lay, Hillshire Farms, Jolly Rancher, Kelloggs, Kikkoman, Kraft, Minute Maid, Molly McButter, Mrs. Dash, Nestle, Newtons, Oreo, Orville Redenbacher, Quaker Oats
Liquour:
Coors, Courvoisier, Michelob, Miller Lite, Reds Apple Ale
Health and Beauty:
Alberto VO5, Consort, Covergirl, Crest, Gillette, Johnson & Johnson, L'Oreal, Pantene, Proctor & Gamble, Olay, Tresemmé, Tampax, Tide
Electronics/Technology:
3M, Beltone, CenturyLink, Comcast, Direct TV, Intel, LiftMaster, Nintendo, Prime Co, T-Mobile
Health/Pharmaceutical:
Abbott, AbbVie, Adzenys, Allergan, Alprolix, Androgel, Avanir, Auvi-Q, Cerebrio, First Health, Gerber, Juvenile Diabetes Foundation, Levoxyl, Nitromed, Northwestern Memorial Hospital, Novartis, Orencia, Prentice Women's Hospital, Restasis, Synthroid, Wellpoint
Restaurant/Fast Casual:
McDonald’s, Red Lobster, Sarpino's
Retail:
Build-A-Bear, Canada Tire, Disney, House Beautiful Home Collection, Illinois Lottery, Kmart, Land of Nod, Mark's, PetSmart, Royal Canin, Sears, Super Valu/Jewel-Osco, Toys "R" Us, Trex, Walgreens, Walmart
Services:
Allstate, American Family Insurance, Carrier, Environmental Law & Policy Center, FedEx, MetLife, Midas, RR Donnelley
Sporting/Outdoor:
Clim8, Dry-Tex, Wilson Golf & Tennis
Tobacco:
Malboro, Red Seal, Skoal
Travel:
American Airlines, City of Chicago, Club Carlson, Disney, Miami Tourism, Southwest Airlines, World Business Chicago
Agencies:
Abelson Taylor, Aspen Dental, Arc Worldwide, Burrell Communications, Commonground Marketing, Corbett Accel Healthcare Group, Dentsu Aegis, Downtown Partners Chicago, Draft, Edelman, Epsilon, Euro RSCG, FCB, Flowers Communications, Frankel & Company, Havas, Legacy Marketing Partners, Leo Burnet, New Control, Saatchi & Saatchi X, Tungsten 74, Upshot, Walgreens
Apparel:
Allen-Edmonds, Eagle Creek
Automotive:
Kia Motors, Lexus, Oldsmobile, Toyota
Finance:
Chase, Citibank, Northern Trust, Northwestern Mutual, Ollo, SoFi, TIAA, U.S. Bank, Visa, Well Fargo
Food/Beverages:
Coca-Cola, Coffee-Mate, Dairy Marketing INC., Dean Foods, Fannie May, Frito Lay, Hillshire Farms, Jolly Rancher, Kelloggs, Kikkoman, Kraft, Minute Maid, Molly McButter, Mrs. Dash, Nestle, Newtons, Oreo, Orville Redenbacher, Quaker Oats
Liquour:
Coors, Courvoisier, Michelob, Miller Lite, Reds Apple Ale
Health and Beauty:
Alberto VO5, Consort, Covergirl, Crest, Gillette, Johnson & Johnson, L'Oreal, Pantene, Proctor & Gamble, Olay, Tresemmé, Tampax, Tide
Electronics/Technology:
3M, Beltone, CenturyLink, Comcast, Direct TV, Intel, LiftMaster, Nintendo, Prime Co, T-Mobile
Health/Pharmaceutical:
Abbott, AbbVie, Adzenys, Allergan, Alprolix, Androgel, Avanir, Auvi-Q, Cerebrio, First Health, Gerber, Juvenile Diabetes Foundation, Levoxyl, Nitromed, Northwestern Memorial Hospital, Novartis, Orencia, Prentice Women's Hospital, Restasis, Synthroid, Wellpoint
Restaurant/Fast Casual:
McDonald’s, Red Lobster, Sarpino's
Retail:
Build-A-Bear, Canada Tire, Disney, House Beautiful Home Collection, Illinois Lottery, Kmart, Land of Nod, Mark's, PetSmart, Royal Canin, Sears, Super Valu/Jewel-Osco, Toys "R" Us, Trex, Walgreens, Walmart
Services:
Allstate, American Family Insurance, Carrier, Environmental Law & Policy Center, FedEx, MetLife, Midas, RR Donnelley
Sporting/Outdoor:
Clim8, Dry-Tex, Wilson Golf & Tennis
Tobacco:
Malboro, Red Seal, Skoal
Travel:
American Airlines, City of Chicago, Club Carlson, Disney, Miami Tourism, Southwest Airlines, World Business Chicago
Agencies:
Abelson Taylor, Aspen Dental, Arc Worldwide, Burrell Communications, Commonground Marketing, Corbett Accel Healthcare Group, Dentsu Aegis, Downtown Partners Chicago, Draft, Edelman, Epsilon, Euro RSCG, FCB, Flowers Communications, Frankel & Company, Havas, Legacy Marketing Partners, Leo Burnet, New Control, Saatchi & Saatchi X, Tungsten 74, Upshot, Walgreens