African Pride

My team and I took on the challenge of crafting visually captivating in-store signage to introduce African Pride products to retail shelves. Our goal was not only to capture attention but also to educate consumers about the unique benefits of these products. By capitalizing on the brand's existing aesthetics, design principles, and photography style, we showcased the products in an appealing manner, while also emphasizing their effectiveness for various hair needs and styles. The outcome exceeded expectations, with African Pride products emerging as the preferred choice over similarly priced competitors, establishing them as leaders in the African American beauty market segment. The success of the signage was evident as the client continued to feature it at their trade show events.