American Family Insurance

American Family Insurance sought to expand its presence in the Latino market. The answer? "Mi Sueño es..." (My Dream is…), a touching initiative inviting consumers to share their dreams with us. Whether big or small, the message conveyed that American Family Insurance is committed to safeguarding every dream. The campaign spanned across TV, print, Out-Of-Home, and digital platforms.

Outdoor Billboard
A billboard has been created to emphasize how American Family Insurance supports your dreams and is dedicated to protecting them.
Television Ad
The inspiration for this spot came from the insight that Latinos support the dreams and aspirations of their family and friends. And that American Family Insurance is dedicated to protecting these dreams.
Print Campaign
A print campaign was created to emphasize the entrepreneurial spirit of Latinos, highlighting how their businesses represent their families and dreams. American Family Insurance supports these businesses and is dedicated to protecting these dreams.
Experiential Campaign
American Family Insurance deployed vans nationwide to collect dreams using the hashtag #MiSueñoEs.
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