New Brand Mission TV
Drive an emotional connection with the brand by bringing the fabric of what makes Aspen Dental unique to the forefront.
Launch of New Brand TV Spots
Developed new general dentistry and denture spots to better engage, highlight our brand voice and offerings. Key messages we wanted to promote are that we will are affordable, work around your busy schedule and most importantly, go above and beyond to do Anything to Make You Smile.
Website Redevelopment
Our team overhauled the website to reflect our updated brand visual identity. Crucially, the redesign aimed to enhance clarity of messaging, services, and offers for both new and existing visitors.
Email Evolution
Crafted email streams to aid patients in scheduling and attending upcoming appointments, exploring affordable dental plans, completing paperwork, and navigating through the treatment process.
Digital Ads
Static and carousel ads were created to highlight ease and affordability for new dentures.
RTB (reasons to believe) TV Spots
New television spots help spotlight how Aspen Dental can help you regain your confident smile quicker because our practices have denture experts who can craft your dentures in our on-site labs. And to get you back to living your life to the fullest. All while doing it affordably.
Spanish TV Spot
To broaden Aspen Dental's audience, especially within the Latino community, we developed tailored TV ads. By incorporating culturally relevant messaging, language preferences, and imagery reflecting Latino values, we seek to build strong connections and trust. These ads highlight Aspen Dental's commitment to quality affordable care and inclusivity, serving as a potent tool to expand outreach and cultivate meaningful relationships within the Latino community."
Recruitment Videos
We created an 11-part video series to recruit dentists, blending insightfulness with humor to engage potential candidates. These videos highlight Aspen Dental's appealing environment, from advanced facilities to a supportive atmosphere, aiming to attract dentists who resonate with our culture. By infusing humor, we humanize the recruitment process and make it more relatable. Through sharing these videos on digital platforms, we aim to connect with dentists who align with our values and strengthen our network.