Chicago 2016
The objective was clear: garner publicity, generate interest, and bolster nationwide support for Chicago's bid to host the 2016 Olympics. Sounds straightforward, right? Alongside igniting enthusiasm among city residents and visitors, our aim extended to showcasing our fervor for the bid to the international Olympic committee. Utilizing visuals featuring Olympic athletes juxtaposed against authentic airport settings, we crafted a captivating campaign that seamlessly intertwined the concepts of "Olympics" and "Chicago." Despite Chicago not securing the bid, our efforts were recognized with an award from the Chicago Advertising Federation.