Chicago Tourism
Situated between Midway and O’Hare airports, Chicago stands as one of the nation’s busiest travel hubs. Recognizing this, we sought to capitalize on the city's bustling traffic to enhance visitor awareness. As vacationers and business travelers disembarked from their flights, we extended an invitation to explore the city. Through artfully captured urban scenes, we initially captured their attention, then supplemented it with clever headlines reflecting Chicago's distinctive vibe. Whether travelers were passing through for a layover or a destination, our aim was to spark their interest in returning to experience more of what the city has to offer. These billboards weren't confined to Chicagoland airports alone; they also adorned airports nationwide, ensuring widespread visibility.