Kmart
To re-energize its juniors section and connect with a younger audience, Kmart partnered with Selena Gomez to launch an exclusive back-to-school fashion line, blending celebrity influence with shoppable content and digital storytelling.
Campaign Highlights:
•Exclusive fashion line – “Dream Out Loud” launched in stores and online, with all items priced under $24
•Shoppable web series – First Day featured characters wearing the line, with interactive links to buy looks directly from Kmart.com
•Cross-channel promotion – Campaign ran across TV, print, digital, social and experiential “meet and greet” in-store component
•Youth-focused strategy – Targeted tweens and teens, doubling the size of the juniors section
•50–69% purchase intent, outperforming similar event norms (25–35%)
Results:
$100M first-year retail sales (projected estimate)
Strong audience engagement – Popularity of First Day led to a sequel, First Dance
Boosted brand relevance – Campaign increased awareness, engagement, and reinforced Kmart’s value-focused positioning for families
A strategic fusion of fashion, celebrity, and digital innovation that resonated with the next generation of shoppers.
Royal Canin
Royal Canin launched a series of targeted campaigns to educate pet owners about the benefits of breed-specific nutrition, supporting its “Uphold the Promise to Your Breed” initiative. These efforts combined personalized content, sampling, interactive experiences and ins-store demos to drive awareness, engagement, and loyalty.
Campaign Highlights:
•High engagement – An email-driven campaign saw an 80% click-through rate on educational articles, signaling strong consumer interest
•Personalized sampling success – One initiative exceeded goals across key metrics:
•CRM opt-ins: 65% (vs. 49% target)
•Purchase intent: 88% (vs. 72% target)
•Review response: 24% (vs. 10% target)
Results:
•Elevated consumer understanding of tailored, breed-specific nutrition
•Increased customer engagement and interaction by 275%
•45% bought the product during the same trip after sampling.
•58% said they’d buy it again after a demo.
Reinforced Royal Canin’s leadership as a premium, expert-led brand in pet health
A strong example of how thoughtful, data-driven campaigns can both inform and inspire lasting brand trust.
Coors
Led experiential tour blended hip-hop culture with brand storytelling, featuring performances by artists like Big Sean, Pusha T, and French Montana. Ice Cube hosted and judged the campaign, adding star power and authenticity.
A mobile recording studio gave aspiring artists a chance to shine, creating deep consumer engagement.
Results:
•248M+ earned media impressions
•PR News Platinum PR Award – Multicultural Campaign of the Year
•Sales uplift, with African-American markets outperforming general market sales in 75% of campaign cities
Proctor & Gamble
This all-day beauty experiential event series brought P&G brands to life through interactive experiences, celebrity panel discussions, and intimate conversation rooms. Each event wrapped with a TED Talk-style keynote from a celebrity guest, inspiring deeper brand connection.
Campaign Highlights:
•Challenged unrealistic beauty standards by sparking candid conversations about the harmful effects of media and societal pressures on women’s self-esteem.
•Positioned P&G as an advocate for women of color, promoting inclusivity across race, background, and body type.
•Empowered women to define beauty on their own terms, free from traditional norms.
•Launched with a print campaign that quickly gained momentum through organic word-of-mouth.
•Achieved nearly 1 million downloads from the P&G website within the first 3.5 weeks.
•Expanded to digital platforms, launching a dedicated website and online forum where women could share their stories and celebrate their heritage.
•Evolved into a 360° campaign with shopper marketing, digital magazines, and experiential activations to deepen community engagement.
Results:
•+26% net sales increase vs. previous year
•25–65% brand recall, exceeding the 15–20% industry benchmark
•50–69% purchase intent, outperforming similar event norms (25–35%)
•Premiered as a BET television special in 2009, extending reach and cultural relevance
A powerful blend of experience, entertainment, and education that drove real brand impact.
Miller Lite
A cross-brand experiential campaign that celebrated American heritage, style, and authenticity—bringing together Miller Lite’s classic refreshment with Levi’s iconic denim through a national pop-up tour.
Highlights:
•Multi-city pop-up tour across key markets including Atlant, Nashville, Chicago, and Los Angeles
•Immersive brand experiences including custom Levi’s denim tailoring, live music, and Miller Lite beer gardens
•Heritage-inspired installations showcasing the legacy of both brands and how they’ve influenced culture
•Exclusive co-branded merchandise, available only on-site
•Social amplification with influencer appearances, giveaways, and behind-the-scenes content
Results:
•150K+ on-site attendees across all tour stops
•400M+ earned and social media impressions, fueled by influencer engagement and user-generated content
•92% of attendees reported a more favorable impression of both brands
•Sold out merchandise at all tour stops, reinforcing limited-edition appeal
•Double-digit lift in brand engagement metrics and social sentiment for both Miller Lite and Levi’s
Srixon
A hands-on, performance-driven activation designed to put Srixon’s golf ball technology directly into the hands of golfers—showcasing the brand’s unique dimple design and innovative core for maximum distance.
Highlights:
•Mobile golf simulator experience allowed golfers to test Srixon balls vs. competitors in real-time
•Side-by-side distance comparison showcased Srixon’s superior performance with instant data feedback
•Tour-style setup at golf courses, retailers, and tournaments across multiple markets
•“Get on the Green & Win” challenge gave participants a chance to win exclusive prizes based on their performance
•Branded digital scoreboard + photo ops, creating shareable moments and social buzz
Results:
•15K+ golfers engaged across all tour stops
•85% of participants reported improved performance using Srixon balls vs. their current brand
•60% lift in purchase intent post-event
•400K+ impressions through event coverage and participant social sharing
•Notable increase in trial-to-conversion rate in participating retail locations