Kikkoman

In anticipation of the Chinese New Year, Kikkoman envisioned an engaging online experience for consumers. The goal was twofold: first, to entice visitors to their website to discover their Chinese zodiac sign, adding an element of personal connection to the celebration. Secondly, Kikkoman aimed to offer a culinary journey by providing a curated selection of Chinese food recipes, each meticulously crafted to showcase the flavor-enhancing properties of Kikkoman products. By inviting consumers to explore their Chinese zodiac sign on the website, Kikkoman sought to foster a sense of cultural affinity and celebration. This interactive feature not only educates visitors about their individual zodiac attributes but also creates a personalized connection between the brand and its audience. Furthermore, the inclusion of Chinese food recipes highlights Kikkoman's commitment to culinary excellence and innovation. By incorporating their products into these recipes, Kikkoman not only demonstrates their versatility in enhancing flavors but also provides practical and mouthwatering inspiration for consumers looking to celebrate the Chinese New Year with authentic and delicious dishes. Overall, Kikkoman's initiative not only celebrates the cultural significance of the Chinese New Year but also positions the brand as a trusted partner in culinary exploration, offering both insight and inspiration to their audience.