Maya Coffee
A start-up brand, Maya Guatemalan Coffee, sought my expertise for strategic and design consultation. Committed to organic production and fair trade practices with local coffee bean farmers, the brand prioritized sustainability and excellence. They aimed to showcase their high standards and exceptional products to a global audience, seeking a creative partner to help them stand out in a competitive market. This is where I came in.
To captivate their audience from the outset, I proposed leveraging the coffee's origin as the foundation for their visual identity, infused with a contemporary flair. Employing minimalist design accentuated by vibrant hues and culturally significant elements—such as portraits of proud indigenous Mayans and Guatemala's national bird, the quetzal—I seamlessly blended tradition with modernity. Additionally, to convey the brand's artisanal approach and small-batch production, I envisioned packaging made from fabric bags adorned with silk-screened graphics and embellished with native fabrics and intricate weave patterns.
PetSmart
With a goal to appeal to a younger demographic, PetSmart entrusted me and my team of designers with the task of modernizing and refreshing all their lines of pet food and treats packaging.
Frank Lloyd Wright
It's not every day you get the chance to work on a project representing one of the most renowned architects and designers globally. No pressure, right? The Frank Lloyd Wright Home & Studio approached us for a branding redesign, with a specific requirement that the design should also be adaptable for store merchandise. Drawing inspiration from Mr. Wright's iconic linear and ornate designs, I crafted a modernized design that pays homage to his historic legacy while also looking ahead to the future.
Alberto VO5
During the launch of Alberto VO5’s new Oasis line of hair care products, I aimed to modernize their appearance, departing from their traditional design in favor of a more contemporary aesthetic. The revamped design caters to a wider range of consumers, implying a heightened level of quality and increased value. This strategic shift enabled the Oasis line to effectively compete with other products in higher price tiers.