Maya Coffee
A start-up brand, Maya Guatemalan Coffee, sought my expertise for strategic and design consultation. Committed to organic production and fair trade practices with local coffee bean farmers, the brand prioritized sustainability and excellence. They aimed to showcase their high standards and exceptional products to a global audience, seeking a creative partner to help them stand out in a competitive market. This is where I came in.
To captivate their audience from the outset, I proposed leveraging the coffee's origin as the foundation for their visual identity, infused with a contemporary flair. Employing minimalist design accentuated by vibrant hues and culturally significant elements—such as portraits of proud indigenous Mayans and Guatemala's national bird, the quetzal—I seamlessly blended tradition with modernity. Additionally, to convey the brand's artisanal approach and small-batch production, I envisioned packaging made from fabric bags adorned with silk-screened graphics and embellished with native fabrics and intricate weave patterns.
Alberto VO5
During the launch of Alberto VO5’s new Oasis line of hair care products, I aimed to modernize their appearance, departing from their traditional design in favor of a more contemporary aesthetic. The revamped design caters to a wider range of consumers, implying a heightened level of quality and increased value. This strategic shift enabled the Oasis line to effectively compete with other products in higher price tiers.
Michelob Ultra
While working on a new campaign for Michelob Ultra, the client wanted to refresh their packaging with a more modern look—something sleek and current that would catch the eye of today’s consumers. At the same time, it was important to keep a connection to the brand’s heritage. The challenge was finding that sweet spot between past and present, making sure the design felt premium and relevant while still staying true to Michelob Ultra’s roots.
Walgreens
Walgreens was looking to elevate their owned brand beauty packaging, giving it a more premium feel to better compete with higher-end brands. They turned to me and my team to make it happen, tasking us with creating a fresh, stylish design that felt modern and aspirational while still staying true to the brand.
Deans
Dean Foods was launching a new line of carbonated chocolate-flavored drinks—Brown Cow, Purple Cow, and Black Cow—and needed packaging that was modern, fresh, and seamlessly aligned with the Dean Foods brand identity.
Frank Lloyd Wright
It's not every day you get the chance to work on a project representing one of the most renowned architects and designers globally. No pressure, right? The Frank Lloyd Wright Home & Studio approached us for a branding redesign, with a specific requirement that the design should also be adaptable for store merchandise. Drawing inspiration from Mr. Wright's iconic linear and ornate designs, I crafted a modernized design that pays homage to his historic legacy while also looking ahead to the future.
PetSmart
With a goal to appeal to a younger tech savvy demographic, PetSmart entrusted our team with the task of modernizing and refreshing all their lines of pet food and treats packaging.
