Royal Canin
Given Royal Canin's reputation for offering top-quality pet food, it only made sense to ensure that our in-store displays matched this standard. With this vision in mind, we crafted these sleek and contemporary displays. Our goal was to create comprehensive one-stop-shop displays within stores, allowing consumers to easily locate all their pet supplies. These displays were equipped with user-friendly product selection screens, enabling consumers to input their pet's needs and receive personalized product recommendations, along with the locations of those products in the store. Additionally, upon providing their email, consumers would receive promotional coupons for both current and future purchases. Furthermore, I was tasked with completely redesigning Royal Canin's 30'x30' trade show space for upcoming national and international events. Within this space, consumers could engage with the brand by watching demo videos and physically interacting with kibble to experience the product attributes and quality firsthand. The trade show space also featured the "Big Boy Wall" and "Promise Big Boy Wall," double-sided displays that promoted Royal Canin's brand messaging and highlighted its products. For the "Promise Big Boy Wall," we launched a campaign accompanied by a video urging consumers to make a "Promise" to their pets—to always provide for them, love them, and feed them Royal Canin, the very best pet food. Lastly, we encouraged visitors to go online and share their promises to be featured in future videos and in-store displays as part of our "Share a Promise and Win" campaign.