American Family Insurance
To engage LatinX consumers, we tapped into the cultural insight of going above and beyond to support family and friends in achieving their dreams. This inspired the creation of the television campaign "Persigue Tu Sueño/Follow your Dream."
Proctor & Gamble
We encouraged P&G to take a stand with the "My Black is Beautiful" campaign, affirming that all women of color, regardless of race, background, creed, or body shape, possess storied and proud legacies and are inherently beautiful. Additionally, we advocated for the empowerment of every woman to establish and embrace her own beauty standards, free from societal pressures of unrealistic ideals.
3M Clean Water Solutions
To demonstrate the health and safety advantages of 3M's in-home clean water system, we employed television advertisements to showcase the product's effectiveness and simplicity in providing clean water.
Illinois Lottery
In an effort to boost Illinois Lottery ticket sales during the holidays, we devised a multicultural campaign rooted in the deep family connections and gift-giving customs of LatinX consumers. Utilizing television advertisements, we successfully increased sales during the holiday season while also enhancing overall brand awareness.
Northwestern Memorial Hospital
To broaden our reach to a national audience, we created a television campaign to announce the grand opening of the new Northwestern Memorial Women's Prentice Hospital in Chicago.
Videos
Brands also rely on videos for online, in-store and trade shows
Royal Canin
We produced videos to inform consumers about Royal Canin's specially formulated kibble, tailored to meet the unique needs of specific dog breeds through careful consideration of size, shape, and texture.
Abbvie
I conceived, developed, directed, and designed all graphics to present Dr. Hegazi's information and statistics in an easily understandable format, ensuring clarity for conference attendees who may have had difficulty hearing the video.