Walgreens First Aid
When Walgreens sought advice on enhancing their shopper marketing strategies, our proposal focused on evaluating their aisle layout. Incorporating industry best practices, research findings, and personal insights, I suggested beginning with a review of the first aid section. Key consumer concerns centered around product variety and finding items quickly. To tackle these issues, we proposed a solution: revolutionizing the retail shelf experience by integrating a digital product selection tool. This groundbreaking approach allowed shoppers to easily pinpoint the most appropriate products for their requirements, thereby streamlining the overall shopping journey.