Walgreens

Walgreens embarked on a journey to revitalize its brand while retaining its loyal customer base and attracting a younger audience. Leading a team of art directors, designers, and writers, I played a pivotal role in guiding the rebranding efforts across various initiatives, including AARP, Balance Rewards, Beauty, Health & Wellness, Owned Brands, and Pilot Programs. The challenge was to refresh the brand's tone, design, and photography style across all communications without alienating existing customers. Our work spanned consumer-facing campaigns across digital, direct mail, free-standing inserts, in-store displays, and print media. Despite the complexity, we successfully introduced the new brand on time, seamlessly transitioning without any disruption to consumers. Walgreens hailed the endeavor as a resounding success.

Launch Rebrand Website

I crafted a website to showcase the diverse beauty that Walgreens is championing, while also simplifying the shopping experience for our consumers by prominently featuring select products.

Launch Rebrand Campaign (English & Spanish)

I led the development of a rebranding 360 campaign tailored for our beauty category. This initiative aims to celebrate all forms of beauty and underscore Walgreens steadfast dedication to embracing diversity.

Website Mobile View

I designed a website highlighting the diverse beauty celebrated by Walgreens, with a focus on featuring people of color prominently. Additionally, the site makes it easier for our customers from diverse backgrounds to find and shop for products tailored to their needs.

Quarterly Beauty Magazine (English & Spanish)

We assembled a quarterly magazine highlighting products catered to the diverse customer base at Walgreens. With a special focus on simplifying the shopping experience for customers from various backgrounds, our goal is to help them easily discover and purchase items that fulfill their individual needs.

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